Ad With an Attitude?

by buildingpharmabrands

The ad with an attitude?

Can we learn from this brilliant copy of the Nike’s ad that gives the brand and the company the Attitude the craft of copy writing?

Can you think of  giving your brand the attitude that its personality deserves depicts? An attitude of irreverence, courage, confidence, self-esteem, can-do spirit as the brand demands?  Take for example for a brand of a very powerful antibiotic, or NSAID (non-steriodal-antiinflammatory drug) or any other category where strength and power matter?

This was the copy of the NIKE ad in the 1990’s. It is inspiring and telling clearly to listen to one’s own heart and believe in oneself rather than listening and conforming to what others are saying and trying to live up to their expectations.