You Press the Button, We Do the Rest…
You Press the Button, We Do the Rest…. ad first appeared in 1890. This is second in the list of the ‘100 Great Advertisements: Who Wrote Them and What They Did‘, a book written by Julian Lewis Watkins, which was first published in 1949.
The final copy you see in the advertisement was literally cut out of a long copy by the great inventor and the founder of the KODAK company, George Eastman himself.
This ad was among the first to shake loose the shutterbug movement and home-picture-making instinct in the United States to start with and later the rest of the world.
It is amazing how direct and simple the ad and how it highlights the ease-of-use and addresses the aspirational photographer in everyone.