The Laws of Simplicity

by buildingpharmabrands

800px-John_Maeda_at_Davos

What is simplicity?

Simplicity is the state or quality of being simple. Simplicity also implies beauty, purity, or clarity. Epistemologically speaking, simplicity has also been related to truth. It is considered that all other things being equal, the simplest theory is the most likely to be true.

John Maeda, is a well-known graphic designer, computer scientist, academic and the author of the best selling book, The Laws of Simplicity, which is based on a research project to find ways for people to simplify their life in face of growing complexity. He explains in his book, the ten laws of simplicity and three keys to simplicity in simple terms. He was inducted into the New York Art Director’s Club Hall of Fame in 2009, and received the AIGA (American Institute of Graphic Arts) medal in 2011.

Ten Laws of Simplicity

  1. Reduce. The simplest way to achieve simplicity is through thoughtful reduction.
  2. Organize. Organization makes a system of many appear fewer.
  3. Time. Savings in time feel like simplicity.
  4. Learn. Knowledge makes everything simpler.
  5. Differences. Simplicity and complexity need each other.
  6. Context. What lies in the periphery of simplicity is definitely not peripheral.
  7. Emotion. More emotions are better than less.
  8. Trust. In simplicity we trust.
  9. Failure. Some things can never be made simple.
  10. The One. Simplicity is about subtracting the obvious, and adding the meaningful.

Three Keys of Simplicity

  1. Away. More appears like less by simply moving it far, far away.
  2. Open. Openness simplifies complexity.
  3. Power.Use less, gain more.

Follow these ten laws and three keys to achieve the simplicity you need to achieve in every communication and indeed everything you design.

Image Source: Wikipedia