Be All You Can Be
If your life had a slogan…what would it be?
If your work had a slogan…what would it be?
Don’t you want to…Be all that you can be?
Be all that you can be is at once inspirational and self-actualizing. It is the US Army slogan that has the highest levels of recognition among American youth according to The Youth Attitude Tracking Study (YATS).
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years since 1980. E.N.J. Carter created this popular slogan while he was at N.W.Ayer & Son, one of the pioneering advertising agencies in the world. He was awarded the Outstanding Civilian Service Award for his efforts.
Be All that you can be is a powerful slogan that generates a feeling of being able to push oneself to all extremes and to something for a cause one believes in! What can be a greater cause than defending one’s own country and its freedom? The slogan’s appeal is universal as there is no propaganda of any kind, just recruitment.