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Month: September, 2013

Mother’s Little Helper Turns Fifty!

the-rolling-stones-mothers-little-helper-1966

Mother’s Little Helper is a song sung by one of the most famous English rock and roll band, The Rolling Stones. It first appeared as the opening track to the United Kingdom version of their 1966 album Aftermath.

Mick Jagger and Keith Richards wrote the song. The song was inspired by the sudden popularity of Valium (diazepam) a mild tranquilizer, among housewives and the ease of obtaining it from their GPs. Leo Sternbach discovered Valium at Roche. Ten years ago, in 2003, the pharmaceutical industry celebrated the 40th anniversary of Valium’s approval and invited Dr. Sternbach to a public celebration.

Valium was the most prescribed drug between 1969 and 1982 in America. In its peak year 1978, more than 2.3 billion tablets went down the American throats reported an article in The Economist. Click here to watch the You Tube video of the song, Mother’s Little Helper by Rolling Stones.

Valium, the mother’s little helper as mentioned in the famous song by Rolling Stones discovered by the Swiss-based multinational, Hoffman La Roche was first approved in 1963 and turned fifty this year.

Here are the complete lyrics of the song:

Mother’s Little Helper by The Rolling Stones

What a drag it is getting old

Kids are different today,

I hear every mother say

Mother needs something today to calm her down

And though she’s not really ill

There’s a little yellow pill

She goes running for the shelter of a mothers little helper

And it helps her on her way, gets through her busy day

Things are different today

I hear every mother say

Cooking fresh food for husbands just a drag

So she buys an instant cake and she burns her frozen steak

And goes running for the shelter of a mothers little helper

And two help her on her way, get her through her busy day

Doctor please, some more of these

Outside the door, she took four more

What a drag it is getting old

Men just aren’t the same today

I hear every mother say

They just don’t appreciate that you get tired

They’re so hard to satisfy, you can tranquilize your mind

So go running for the shelter of a mothers little helper

And four help you through the night, help to minimize your plight

Doctor please, some more of these

Outside the door, she took four more

What a drag it is getting old

Men just aren’t the same today

I hear every mother say

They just don’t appreciate that you get tired

They’re so hard to satisfy, you can tranquilize your mind

So go running for the shelter of a mothers little helper

And four help you go through the night, help to minimize your plight

Doctor, some more of these

Outside the door, she took four more

What a drag it is getting old

Life’s just too much hard today,

I hear every mother say

The pursuit of happiness just seems a bore

And if you take more of those, you will get an overdose

No more running for the shelter of a mothers little helper

They just helped you on your way, through your busy dying day

The Letter That Changed The History of Advertising!

William Bernbach (August 3, 1911 - October 2, 1982)

William Bernbach (August 3, 1911 – October 2, 1982)

Bill Bernbach the legendary advertising man was a visionary with a visionary zeal and he was a worrier. And that’s a killer combination, wrote Bob Levenson, former worldwide creative director and chairman of Doyle Dane Bernbach International in his 1987 book, Bill Bernbach’s Book: A History of Advertising That Changed The History of Advertising.

 

Bob Levenson further wrote that Bill Bernbach, most of all worried about our doing nothing less than a brilliant job for clients. He believed the best way of winning new business was doing excellent work for the clients already on hand.

Bill’s advertising philosophy, principles, beliefs, values and convictions about good advertising are evident in the letter he wrote on May 15, 1947, to Gray Advertising, his employers at the time. It dealt with issues that were central to him throughout his life and the principles he lived by. These are the issues that majority of the world’s agencies have either barely begun realize or simply pay lip service even today.

Here is the letter that changed the history of advertising:

“May 15, 1947

Dear___________________________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about too, and I don’t mind telling you I’m damned worried. I’m worried that we are going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going to be drowned by superficialities instead of buoyed up by solid fundamentals. I’m worried lest hardening of creative arteries begin to set in.

There are a lot of technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be his short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

It’s that creative spark that I’m so jealous of for our agency that I am so desperately fearful of losing. I don’t want academicians. I don’t want scientists. I don’t want people who do the right things. I want people who do inspiring things.

In the past year I must have interviewed about 80 people – writers and artists. Many of them were from the so–called giants of the agency field. It was appalling to see how few of these people were genuinely creative. Sure, they had advertising know-how. Yes, they were up on advertising technique.

But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshipping a ritual instead of God.

All this is not to say that technique is unimportant. Superior technical skill will make a good ad better. But the danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability. The danger lies in the temptation to buy routinized men who have a formula for advertising. The danger lies in the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all others.

If we are to advance we must emerge as a distinctive personality. We must develop our own philosophy and not have the advertising philosophy of others imposed on us.

Let us blaze new trails. Let us prove to the world that good taste, good art, and good writing can be good selling.

Respectfully,

Bill Bernbach”

The management of Gray Advertising didn’t respond quickly enough for Bill Bernbach. Two years later, on June1, 1949 he cofounded an advertising agency, Doyle Dane Bernbach, with his colleague Ned Doyle, a vice-president and account executive and Maxwell Dane, who was running a small advertising agency at the time. The rest became the advertising history that changed the history of advertising. Forever.

Great Movie Speeches: I’m Mad As Hell From Network

Mad as hell speech

Network is a brilliant American Satirical film movie released in 1976 that portrays a television network cynically exploiting a deranged former anchor’s (Howard Beale in the movie) ravings and revelations about the news media for its own profit. The film won four Academy Awards, in the categories of Best Actor (Peter Finch for his portrayal of the deranged anchor Howard Beale), Best Actress (Faye Dunaway), Best Supporting Actress (Beatrice Straight), and Best Original Screenplay (Paddy Chayefsky).

Furthermore, the film was 64th among the 100 greatest American films as chosen by the American Film Institute in 2007. Not only that, Chayefsky’s script was voted one of the top-ten screenplays by the Writers Guild of America.

The film ends with the narrator’s stating: This was the story of Howard Beale, the first known instance of a man who was killed because he had lousy ratings.

The film’s famous speech, I’m mad as hell, and I’m not going to take this anymore, is referenced in media. Click here to watch Howard Beale’s outburst, I’m mad as hell, I can’t take this anymore.

Who says times have changed? While times have certainly changed and will always be changing the context of the I’m mad as hell speech doesn’t seem to have changed. If Howard Beale were alive today and were to give a speech, he would have given the same speech verbatim. Here’s the transcript of Howard Beale’s I’m mad as hell speech:

“I don’t have to tell you things are bad. Everybody knows things are bad. It’s a depression. Everybody’s out of work or scared of losing their job. The dollar buys a nickel’s worth, banks are going bust, shopkeepers keep a gun under the counter. Punks are running wild in the street and there’s nobody anywhere who seems to know what to do, and there’s no end to it. We know the air is unfit to breathe and out food is unfit to eat, and we sit watching our TVs while some local newscaster tells us that today we had fifteen homicides and sixty-three violent crimes, as if that’s the way it’s supposed to be. We know things are bad – worse than bad. They’re crazy. It’s like everything everywhere is going crazy, so we don’t go out anymore. We sit in the house, and slowly the world we re living in is getting smaller, and all we say is, ‘Please, at least leave us alone in our living rooms. Let me have my toaster and my TV and my steel-belted radials and I won’t say anything. Just leave us alone. “Well, I’m not gonna leave you alone. I want you to get mad! I don’t want you to protest. I don’t want you to riot – I don’t want you to write to your congressman because I wouldn’t know what to tell you to write. I don’t know what to do about the depression and the inflation and the Russians and the crime in the street. All I know is that first you’ve got to get mad. You’ve got to say, “I’m a Human Being, God damn it! My life has Value!’ So I want you to get up now. I want all of you to get up out of your chairs. I want you go get up right now and go to the window. Open it, stick your head out, and yell, “I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!” I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell – ‘I’m as mad as hell and I’m not going to take this anymore!’ Things have got to change. But first, you’ve got to get mad!… You’ve got to say, ‘I’m as mad as hell, and I’m not going to take this any more!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell and say it: “I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!”

Unforgettable Speeches: I Have A Dream by Martin Luther King Jr.

Martin Luther King, Jr. Delivering I Have A Dream Speech at the Lincoln Memorial, Washington D D.C. on August 28, 1963

Martin Luther King, Jr. Delivering I Have A Dream Speech at the Lincoln Memorial, Washington D.C. on August 28, 1963

Fifty years ago, Martin Luther King delivered his famous speech, I Have a dream, to about 250,000 civil rights supporters on August 28, 1963, at the steps of the Lincoln Memorial at Washington D.C. It was a defining moment of the American Civil Rights Moment. Click here to watch the You Tube video of Martin Luther King’s soul-stirring speech, ‘I have a dream.’

Here is the complete transcript of that unforgettable speech.

“I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.

Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.

But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled b the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American Society and finds himself an exile in his own land. And so we’ve come here today to dramatize a shameful condition.

In a sense we’ve come to our nations capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men, as well as white men, would be guaranteed the unalienable Rights of Life, Liberty and the pursuit of Happiness. It is obvious today that America has defaulted on this promissory note, insofar as her citizens of the color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check a check which has come back marked insufficient funds.

But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so, we’ve come to cash this check, a check that will give us upon demand the riches of freedom and the security of justice.

We have also come to this hallowed spot to remind America of the fierce urgency of Now. This is not time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God’s children.

It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. And there will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.

But there is something that I must say to my people, who stand on the warm threshold which leads into the palace of justice: In the process of gaining our rightful place, we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again, we must rise to the majestic heights of meeting physical force with soul force.

The marvelous new militancy which has engulfed the Negro community must not lead us to a a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. And they have come to realize that their freedom is inextricably bound to our freedom.

We cannot walk alone.

And as we walk, we must make the pledge that we shall always march ahead.

We cannot turn back.

There are those who are asking the devotees of civil rights, When will you be satisfied? We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as along as our bodies, heavy with fatigue and travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negro’s basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating: For Whites Only. We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters, and righteousness like a mighty stream.

I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest – quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed.

Let us not wallow in the valley of despair, I say to you today, my friends.

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a stat sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today!

I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition, and nullification – one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.

I have a dream today!

I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; and the glory of the Lord shall be revealed and all flesh shall see it together.

This is our hope, and this is the faith that I go back to the South with.

With this faith, we will be able to hew out of the mountain of despair a stone of hope. With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that well be free one day.

And this will be the day – this will be the day when all of God’s children will be able to sing with new meaning:

My country ‘tis of thee, sweet land of liberty, of thee I sing.

Land where my fathers died, land of the Pilgrim’s pride,

From every mountainside, let freedom ring!

And if America is to be a great nation, this must become true.

And so let freedom right from the prodigious hilltops of New Hampshire.

Let freedom ring from the mighty mountains of New York.

Let freedom ring from the heightening Alleghenies of Pennsylvania.

Let freedom ring from the snowcapped Rockies of Colorado.

Let freedom ring from the curvaceous slopes of California.

But not only that:

Let freedom ring from Stone Mountain of Georgia.

Let freedom ring from Lookout Mountain of Tennessee.

Let freedom ring from every hill and molehill of Mississippi.

From every mountainside, let freedom ring.

And when this happens, and when allow freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to spped up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual:

Free at last! Free at last!

Thank God Almighty, we are free at last!”

Speech Source: http://www.archives.gov/press/exhibits/dream-speech.pdf

All I Really Need to Know I Learned in Kindergarten

I learned at Kindergarten2

Twenty-five years ago, Robert Fulghum published a simple credo – a credo that became a phenomenal#1 New York Times Best Seller, All I Need to Know I learned in Kindergarten: Uncommon Thoughts on Common Things. Today after being embraced around the world with 16 million copies in 27 languages and in 103 countries, it continues to resonate as it is as relevant today as it was 25 years ago.

Robert Fulghum is truly multifaceted. Apart from being an accomplished author, he is a Unitarian Universalist minister, who taught drawing, painting, and philosophy at the Lakeside School in Seattle. Fulghum is also an accomplished sculptor. He sings and plays the guitar and mando-cello.

Cosnider Fulghum’s Credo: Most of what I really need to know about and how to live and what to do and how to be, I learned in kindergarten. Wisdom was not at the top of the graduate school mountain, but there in the sandpile at Sunday School.

As described in the San Francisco Chronicle, Fulghum’s stories about ordinary life ‘remind us that within simplicity lies the sublime.’

Perhaps in today’s chaotic, hyper-challenging world, these essays on life will resonate even more deeply. Here’s a list of sixteen lessons for life and of life that Robert Fulghum tells us that we learn in Kindergarten.

  1. Share everything.
  2. Play fair.
  3. Don’t hit people.
  4. Put things back where you found them.
  5. Clean up your own mess.
  6. Don’t take things that aren’t yours.
  7. Say you’re sorry when you hurt somebody.
  8. Wash your hands before you eat.
  9. Flush.
  10. Warm cookies and cold milk are good for you.
  11. Live a balanced life – Learn some and think some and draw and paint and sing and dance and play and work everyday some.
  12. Take a nap every afternoon.
  13. When you go out in the world, watch out for traffic, hold hands, and stick together.
  14. Wonder. Remember the little seed in the Styrofoam cup: The roots go down and the plant goes up and nobody really knows how and why, but we are like that.
  15. Goldfish and hamsters and white mice and even the little seed in the Styrofoam cup – they all die. So do we.
  16. And remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK.

He further says that, ‘Take any of those items and extrapolate it into sophisticated adult terms and apply it to your family life or your work or your government or your world and it holds true and clear and firm.’

Best Movie Speeches: Miracle on Ice!

miraclesoviet

The U.S. Olympic hockey team stunned the defending champion Soviet Union 4-3, on February 22, 1980, and took a giant step toward the gold medal. The match became known as the Miracle on Ice. Not only that, it is the best remembered international hockey game in the United States.

A total of twelve teams competed in the 1980 Winter Olympics Ice hockey tournament held at the Herb Brooks Arena in Lake Placid, New York. The United States went on to win the gold medal.

The win over the Soviets was a dream come true for the US Ice hockey team. Herb Brooks put together a team of amateurs to play agains the world’s elite hockey team. Before the semifinal game against the Russians he gives one of the most inspiring and motivating short talks to the team as they sit in the locker room telling them that Great moments are born from great opportunity.

The true story of Herb Brooks, the player-turned-coach who led the 1980 U.S. Olympic hockey team to victory over the seemingly invincible Russian squad was made into a movie titled Miracle in 2004. Click here to watch the Miracle Speech from the movie and read the transcript of the speech below.

“Great moments are born from great opportunity.

And that’s what you have here tonight, boys.

That’s what you have earned here, tonight. One game.

If we played ‘em ten times they might win nine.

But not this game. Not tonight.

Tonight, we skate with ‘em.

Tonight, we stay with ‘em, and we shut them down because we can!

Tonight, we are the greatest hockey team in the world.

You were born to be hockey players — every one of ya.

This is your time.

Their time — is done. It’s over.

I’m sick and tired of hearing about what a great hockey team the Soviets have.

Screw them. This is your time!!

Now go out there take it!”

What are you doing to inspire, motivate and move your troops and rally their support in winning over the marketing wars with your competitors?

Robert Sutton: The No Asshole Rule

ASSHOLERULEweb

Robert Sutton, a Professor of Management Science and Engineering at Stanford University and a cofounder of the Stanford Technology Ventures program wrote an eminently actionable book on one of the most common corporate maladies. It is titled, The No Asshole Rule.

It is said that when Julia Kirby, who was a senior editor at Harvard Business Review in 2003 asked Sutton for suggestions, he submitted an article on the No Asshole Rule. What is more, he managed to talk the HBR, which is known as a conservative publication into printing the article with the word asshole in it. This is because Sutton believes that while the word is offensive to many, no other word captures the essence of this type of person. Click here to watch The No Asshole Rule presentation by Robert Sutton.

Sutton says that the asshole behavior includes bullying, interpersonal aggression, emotional abuse, abusive supervision, petty tyranny, harassment, and incivility in the workplace. He shows in his book that such behavior affects the bottom line of a business through impaired organizational performance, including increased turnover, absenteeism, decreased commitment to work and impaired individual performance.

Why the No Asshole Rule? It is essentially to disallow anyone to get away with demeaning, nasty, or disrespectful behavior toward others in the workplace. People who continually behave that way and bully others need serious reform or should be shown the door, Sutton says.

The No Asshole Rule book teaches you how to deal with different types of people in the workplace such as, bullies, creeps, jerks, weasels, tormentors, tyrants, serial slammers, despots, unconstrained egomaniacs etcetera.

What are the symptoms of the people who suffer such a behavior? If the targeted person feels oppressed, humiliated, de-energized or belittled. Usually the people of lesser power are targeted.

What are the tactics used by offenders? There could be many ways. Consider these dirty dozen for example:

  1. Personal insults
  2. Invading one’s personal territory
  3. Uninvited physical contact
  4. Threats and intimidation, both verbal and nonverbal
  5. Sarcastic jokes and teasing with insulting as the sole purpose
  6. Withering e-mail flames
  7. Status slaps intended to humiliate their victims
  8. Public slamming or status degradation rituals
  9. Rude interruptions
  10. Two-faced attacks
  11. Dirty looks
  12. Treating people as if they are invisible

How to Implement a No Asshole Rule?

  1. Make it public. Have written policies and make it public by what you say and what you do. Say the rule, write it down, and act on it.
  2. Weave a rule into Hiring and Firing policies. Assholes will hire other assholes. Keep resident jerks from hiring other assholes.
  3. Apply the rule to customers and clients. No one deserves to be abused.
  4. Status and power differences are the roots of many evils. Keep them minimum by building accountability into every position.
  5. Focus on conversations and interactions. Involve the employees in decision making and in making positive changes to the organizational processes and procedures.

We cannot allow a few demeaning people to overwhelm the warm feelings generated by many of the civilized people in our organizations. In the final analysis, assholes are us. We have been guilty of being assholes. To build an asshole-free workplace, let us start looking in the mirror.

Best of Political Advertising: The Daisy Girl

Daisy Girl featured in the controversial 1964 US Presidential Campaign Ad

Daisy Girl featured in the controversial 1964 US Presidential Campaign Ad

In the 1964 American Presidential election, Republican candidate Barry Goldwater campaigned on a right-wing message of cutting social programs and aggressive military action. His campaign even suggested a willingness to use nuclear weapons in situations when others would find that unacceptable. Lyndon B. Johnson, the Democratic candidate capitalized on this implying that he would willingly wage a nuclear war. He even quoted Goldwater’s speeches saying that by one impulse act you could press a button and wipe out 300 million people before sun down. Goldwater, however defended himself by accusing Johnson that the media blew the whole issue out of proportion. While Johnson supported de-escalation of the Vietnam War, Goldwater supported it and even suggested the use of nuclear weapons if necessary. The Daisy Girl campaign was designed to capitalize on Goldwater’s pro-war stance and his views on the use of even nuclear weapons.

The Daisy Girl Campaign

The advertisement begins with a two year-old girl standing in a meadow with chirping birds, picking the petals of a daisy flower while counting each petal slowly. The little girl does not know her numbers perfectly and repeats some and says others in the wrong order. All this adds to her childlike appeal. When she reaches number nine, an ominous-sounding voice announces a countdown of a missile launch. The girl’s eyes turn toward something she sees in the sky. When the countdown reaches zero, there is a nuclear explosion similar in appearance to the near surface burst Trinity Test of 1945 showing a billowing mushroom cloud.

As the firestorm rages, a voiceover from Johnson states, “These are the stakes! To make a world in which all of God’s children can live, or go into the dark. We must either love each other, or we must die.” Another voiceover says, “Vote for President Johnson on November 3. The stakes are too high for you to stay at home.”

The Daisy Girl ad was aired during a September 7, 1964, telecast of David and Bathsheba on the NBC Monday Movie. The ad was pulled after its first telecast due to widespread criticism of Johnson’s campaign for using the prospect of nuclear war and for the implication that Goldwater would start one to frighten voters. But the ad made its point appearing on the nightly news and on conversation programs in its entirety. Johnson used a dramatic line probably adapted from W. H. Auden’s poem, September 1, 1939, in which a line reads – we must love one another or die. Johnson said during the campaign, “We must either love each other, or we must die.”

The highly controversial Daisy Girl campaign, created by Tony Schwartz of Doyle Dane Bernbach is not only considered an important factor in Johnson’s landslide victory over Barry Goldwater but also marked an important turning point in political advertising history.

The Shibumi Strategy

the-shibumi-strategy-matthew-may

Mathew E. May, an internationally recognized expert on change, innovation and design strategy wrote The Shibumi Strategy: a powerful way to create meaningful change. The Shibumi Strategy is one of the most absorbing business fables that is full of valuable insights to create what it promises – creating a meaningful change.

The Shibumi Strategy is a little story about a big breakthrough. Breakthroughs of any kind require something to break through – an obstacle, a mindset, a routine, a course of action, a problem, or challenge that launches a rather heroic journey. The book devotes a chapter to each one of the steps of this heroic journey, namely, commitment, preparation, struggle, breakthrough and transformation.

Here are nine gems, which are truly the nuggets of wisdom in creating and even mastering change that are presented in the book. There are many more, but these nine are reasons enough for reading and absorbing the book.

  1. Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in ones favor all a manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would have come his way. (W.H. Murray)
  2. There are two kinds of people in the world. Those who let things happen, and those who make things happen. Be the second kind.
  3. If you don’t make a total commitment to whatever you’re doing, then you start looking to bell out the first time the boat starts leaking. It’s tough enough getting that best to show with everybody rowing, let alone when a guy stands up and starts putting his life jacket on. (Lou Holtz)
  4. KiKi in Japanese means crisis. One set means danger. The other set means opportunity. Danger and opportunity, two sides of the same coin. Think about it like a rainstorm. After the thunder and lightning and rain, everything is fresh, green, renewed, and there is growth.
  5. Challenges make you discover things about yourself that you never really knew. They’re what make the instrument stretch, they’re what make you go beyond the norm. (Cecily Tyson)
  6. He who every morning plans the transactions of the day, and follows out the plan, carries on a thread which will guide him through the labyrinth of the most busy life. The orderly arrangement of his time is like a ray of light which darts itself through all his affairs. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidents, all things lie huddled together in one chaos. (Hugh Blair)
  7. Kaizen in Japanese loosely translates to continuous improvement. The first Kai, means change. The second set, Zen means better. Change for the better. Kaizen, thus is at once a philosophy, a principle, and a practice. It is used by individuals, teams, and business organizations in many different spheres of activity to continuously improve and get better. It is a true path to mastery and lasting change.
  8. When you improve a little bit each day, eventually big things occur. Don’t look for big, quick improvement. Instead, seek small improvement one day at a time. That’s the only way it happens – and when it happens, it lasts. (John Wooden)
  9. At some point in life, each of us will (or should) reflect on the most important question of all: Have I made the most of what I have to offer the world?

Have You?

 

Unforgettable Speeches: Charlie Chaplin’s The Great Dictator Speech!

Charlie Chaplin (April 16, 1889 - December 25, 1977)

Charlie Chaplin (April 16, 1889 – December 25, 1977)

Can you imagine that a speech delivered in a comedy movie, The Great Dictator that was released about 73 years ago in October 1940 is probably one of the best speeches ever in history!

Charlie Chaplin plays two characters who look strikingly similar in the movie – a jewish barber and a dictator who looks like Adolf Hitler. Near the end of the film, after a series of bizarre incidents, the dictator gets replaced by his look-alike, the barber and is taken to the capital where he is asked to give a speech.

The speech from The Great Dictator is worth watching even today because it is as relevant today as it was 73 years ago. Watch it even if you have watched earlier and see for yourselves how it resonates even today. Here is full transcript of the speech:

“ I’m sorry but I don’t want to be an Emperor – that’s not my business – I don’t want to rule or conquer anyone. I should like to help everyone if possible, Jew, gentile, black man, white. We all want to help one another, human beings are like that.

We all want to live by each other’s happiness, not by each other’s misery. We don’t want to hate and despise one another. In this world there is room for everyone and the earth is rich and can provide for everyone.

The way of life can be free and beautiful.

But we have lost the way.

Greed has poisoned men’s souls – has barricaded the world with hate; has goose-stepped us into misery and bloodshed.

We have developed speed but have shut ourselves in: machinery that gives abundance has left us in want. Our knowledge has made us cynical, our cleverness hard and unkind. We think too much and feel too little: More than machinery we need humanity; More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost.

The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men, cries out for universal brotherhood for the unity of us all. Even now my voice is reaching millions throughout the world, millions of despairing men, women and little children, victims of a system that makes men torture and imprison innocent people. Tho those who can hear me I say “Do not despair”.

The misery that is now upon is but the passing of greed, the bitterness of men who fear the way of human progress: the hate of men will pass and dictators die and the power they took from people, will return to the people and so long as men die, liberty will never perish…

Soldiers  – don’t give yourselves to brutes, men who despise you and enslave you – who regiment your lives, tell you what to do, what to think and what to feel, who drill you, diet you, treat you as cattle, as cannon fodder.

Don’t give yourselves to these unnatural men, machine men, with machine minds and machine hearts. You are not machines. You are not cattle. You are men. You have the love of humanity in your hearts. You don’t hate – only the unloved hate. Only the unloved and the unnatural Soldiers – don’t fight for slavery, fight for liberty.

In the seventeenth Chapter of Saint Luke it is written – the kingdom of God is within man – not one man, nor a group of men – but in all men – in you, the people.

You the people have the power, the power to create machines, the power to create happiness. You the people have the power to make life free and beautiful, to make this life a wonderful adventure. Then in the name of democracy let’s use the power – let us all unite. Let us fight for a new world, a decent world that will give men a chance to work, that will give you the future and old age and security. By the promise of these things, brutes have risen to power, but they lie. They do not fulfill their promise, they never will. Dictators free themselves but they enslave the people. Now let us fight to fulfill that promise. Let us fight to free the world, to do away with national barriers, do away with greed, with hate and intolerance. Let us fight for a world of reason, a world where science and progress will lead to all men’s happiness.

Soldiers – in the name of democracy, let us all unite!