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Month: February, 2014

When I Grow Up…

When-I-Grow-Up-300x247

When I Grow Up, the monster.com 1999 Super Bowl ad by Mullen Advertising has been chosen as one of its top ten according to USAtoday.com by its visitors. It has also justifiably, won a lot of industry awards.

What makes it so good is that it’s simple and surprising. It takes an entirely different approach from other ads in this category, which tend to be pretty conservative and stick with leveraging dreams of a great future. By doing the opposite, this one stands out. The ad featured a series of kids sharing their dreams, only with a twist.

Here’s the transcript of the famous When I Grow Up Superbowl ad:

When I grow up, I want to file all day.

I want to claw my way up through the middle management.

Be replaced on a whim.

I want to have a brown nose.

I want to be a Yes Man. Yes Woman! Yes sir! Coming Sir! Anything for a raise sir!

When I grow up… I want to be under appreciated. Be paid less for doing the same job.

I want sunshine blown up my dress.

What did you want to be?

The subtext of the question in the end, “What did you want to be?”, of course, is that you didn’t set out for any of these roles when you were young, so shy do you settle for one now?

How Would You Like To Be Remembered?

Nobel Prize

About a hundred years ago, a man looked at the morning newspaper and to his surprise and horror, read his name in the obituary column. The news papers had reported the death of the wrong person by mistake. His first response was shock. Am I here or there? When he regained his composure, his second thought was to find out what people had said about him. The obituary read, “Dynamite King Dies.” And also “He was the merchant of death.” This man was the inventor of dynamite and when he read the words “merchant of death,” he asked himself a question: “Is this how I am going to be remembered?” He got in touch with his feelings and decided that this was not the way he wanted to be remembered. From that day on, he started working toward peace. His name was Alfred Nobel and he is remembered today by the great Nobel Prize.

Just as Alfred Nobel got in touch with his feelings and redefined his values, we should step back and do the same.

What is your legacy?

How would you like to be remembered?

Will you be spoken well of?

Will you be remembered with love and respect?

Will you be missed?

– Author Unknown

Image: Wikipedia

Triple Filter Test for Gossip

Socrates (469  - 399 B.C.)

Socrates (469 – 399 B.C.)

In ancient Greece, Socrates was widely respected for his wisdom. One day an acquaintance ran up to the great philosopher excitedly and said, “Do you know what I just learned about your friend, Diogenes?”

“Hold on a minute,” Socrates replied. “Before telling me anything I would like you to pass a little test. It’s called the Triple Filter Test.”

“Triple Filter Test?”

That’s right,” Socrates continued. “Before you talk to me about my friend, it might be a good idea to take a moment and filter what you’re going to say. That’s why I call it the triple filter test. The first filter is Truth. Have you made absolutely sure that what you are about to tell me is true?”

“No,” the man said, “Actually I just heard about it.”

“All right,” said Socrates, “So you don’t really know if it’s true or not. Now let’s try the second filter, the filter of Goodness. Is what you are about to tell me about Diogenes something good?”

“No, on the contrary…”

“So,” Socrates continued, “You want to tell me something about Diogenes that may be bad, even though you’re not certain it’s true?”

The man shrugged, a little embarrassed. Socrates continued, “You may still pass the test though, because there is a third filter, the filter of Usefulness. Is what you want to tell me about Diogenes going to be useful to me?”

“no, not really.”

“Well,” concluded Socrates, “If what you want to tell me is neither True, nor Good nor even Useful, why tell it to me or anyone at all?”

– Author Unknown

Image Source: Wikipedia