The Best Piece of Advice

by buildingpharmabrands

Alex Brodovitch (1898 - 1971)

Alex Brodovitch (1898 – 1971)

 

What is the best piece of advice given to marketers and who gave it to whom?

Paul Arden, the former creative chief of the renowned ad agency, Saatchi & Saatchi shared the best piece of advice ever given in his book, Whatever You Think, Think the Opposite:

Alexy Brodovitch,the Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine, Harper’s Bazaar from 1938 to 1958 gave an advice to the young Richard Avedon, who later became one of the world’s great photographers.

The advice was simple:

Astonish Me!

Bear these words in mind, and what you do will be creative.

What are you doing today to Astonish your current customers to turn them into your advocates and to your prospective customers so that they become your customers and your advocates?