The Best Outdoor Ads

by buildingpharmabrands

David Abbott, one of the greatest copywriters of our times developed some of the most brilliant outdoor ads for The Economist. These ads are mainly copy-led and follow the white on red format forcing the consideration of the viewers. Here are some of those ads:

 

the-economist-0-ceo-small-55620

 

 

 

the-economist-pessimists-small-67484

 

 

the_economist_trainee

 

 

 

the-economist-no-passengers-small-19892

 

 

 

 

Source: D&AD,The Copybook