Hello World!

Welcome to my blog!

First of all, I’d like to introduce myself. My name is Subba Rao Chaganti. I have a degree in life sciences and a masters in business administration. I have over 45 years of work experience and learning opportunities covering the whole gamut and all facets of pharmaceutical marketing be it product management, sales management, strategic planning, marketing research and overall management. I have so far published three books on pharmaceutical industry:

1. Handbook of Pharmaceutical Marketing in India: Concepts, Cases and Strategy

2. Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry

3. Compete or Forfeit: Strategies for Sustainable Competitive Edge in Pharma Product Patent Era

My main goal in writing this blog is to be a hub of learning and sharing all the information and knowledge that we come across in the area of pharmaceutical marketing with everyone interested in pharmaceutical marketing be it product management, pharmaceutical selling, sales management, strategic planning  among others.

I hope you will find the information on this blog interesting and useful, and if you do please feel free to comment.