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Category: Copy Writing

The 7 Cs of Success

7 Cs of Success

 

Is it possible to distill wisdom from ancient times to present day across all cultures into practical insights for achieving success? Tom Morris, an American philosopher, author and former professor of philosophy at the University of Notre Dame presented all the valuable insights into a simple, comprehensive, and logically connected framework of seven universal conditions for achieving satisfying and sustainable results in any endeavour. He calls these 7 Cs of Success in his brilliant book, The Art of Achievement.

Here is how Tom Morris describes the 7 Cs:
“ Together, these 7 Cs make up a universal tool kit for remarkable accomplishment as they constitute the most extraordinary leveraging device for our energies in any situation or challenge. Nevertheless, though they are extraordinarily powerful, they are not magic. They won’t turn couch potatoes into decathlon champions overnight. They can’t guarantee anyone a million dollars, world fame, or the presidency. But they are remarkably reliable tools for helping us make the most of our lives and energies everyday.”

Here are the 7 Cs:
1. Conception: A clear conception of what we want, a vivid vision, a goal strongly envisaged.
2. Confidence: A strong confidence that we can attain our goal. To build confidence build competence. Nothing creates and undergirds a confident disposition like knowing you are prepared for the challenge. Great confidence is rooted in great preparation. Only those, who prepare for greatness can reasonably expect it.
3. Concentration: Focused concentration on what it takes to reach that goal.
4. Consistency: A stubborn consistency in pursuing our vision. The word “Consistent” derives its meaning from the Latin for “Standing together.”
5. Commitment: An emotional commitment to the importance of what we are doing.
6. Character: A good character to guide us and keep us on a proper course.
7. Capacity: A capacity to enjoy the process along the way.

He further amplifies that, “In this life, we’re either getting better or we are getting worse. If we are not growing, we’re diminishing… The good should always give way to better. Otherwise, it will at some point inevitably dissipates into worse.”

Let’s commit ourselves to living the 7 Cs of success today!

 

Can You Make An Hour?

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Have you come across anyone who has not felt or said, “ There is so much I want to do. So little time to do it.” If you too feel that you don’t have enough time to accomplish whatever you want to, ask yourself:

Can I make, squeeze-in an hour a day?

If you wonder what could you do with an hour a day, consider what Orison Swett Marden said in his highly inspiring book, Making Life A Masterpiece, over a hundred years ago. It holds true even today.

“ I wish it were possible to blazon on the sky, where it would burn itself into the consciousness of every youth, the marvellous results of even one hour a day spent in persistent, concentrated, earnest self-culture.

What young man is really too busy to give an hour a day to self improvement, self enlargement?

One hour a day for a short time profitably employed would enable men of ordinary capacity to master a complete science.

One hour a day in ten years would make an ignorant man a well-informed man.

In an hour a day a boy or girl could read twenty pages thoughtfully — more than seven thousand pages a year or eighteen large volumes.

An hour a day might make — nay has made — an unknown man famous, a useless man a benefactor of his race.

Think of the might possibilities of two — four — yes, even six hours a day that are often thrown away by young men and women in frivolous amusement.”

Can you make an hour a day?

 

Are You Willing To Pay The Price?

 

What do you want to achieve?
Do you believe you can achieve it?

There is a good chance that you can achieve whatever you want to achieve if – and this is a big if – you are willing to pay the price. Consider what Scot Raymond Adams, the famous American cartoonist and the creator of the Dilbert comic strip and author says in his book, How to fail at almost everything and still win big: “ If you want success figure out the price, then Pay it. I know a lot o people, who wish they were rich or famous. They wish they had yachts and servants and castles and they wish they could travel the world in their own private jets.

But these are mere wishes. Few of these wishful people have decided to have any of these things. It’s a very big difference, for once you decide: you take action. Wishing starts in the mind and generally stays there.

When you decide to be successful in a big way, it means that you acknowledge the price and and you are willing to pay it.” Like Kobe Bryant, the legendary basketball player did.

Early in his career, Kobe Bryant wanted to be an extraordinary three-point shooter. He knew he could be. He decided the price was 1300 three-pointers per day. He went out everyday during the off season and paid the price. He practiced 1300 hundred three-pointers every day during the off season. And he made a record that won him a place among the basketball greats that scored most in an NBA game.

A three-pointer is a field goal in a basketball game made from beyond the three-point line, a designated arc surrounding the basket. A successful attempt is worth three points.

As George Mumford, the mindfulness-coach who coached the basketball greats such as Michael Jordan and Kobe Bryant says in his highly insightful book, The Mindful Athlete, “You not only have to focus on your intention but you also have to be willing to get up early in the morning and do the same thousands and thousands of times – and then another thousand times – with intention, which leads one to deliberate practice.”

When you decide to be successful in a big way, ask your self:
What do you want to achieve?
Do you believe you can achieve it?
What price do you need to pay for it?
Are you willing to pay it?

 

 

Dying Slowly

Life, as someone wisely said, is a brief journey between two points namely B (birth) and D (death). What is between ‘B’ and ‘D’? It is of course ‘C’ (choice). Life, therefore is all about a matter of choice. Choice between living fully and dying slowly. How does one know whether one is living fully or dying slowly?

Here is a poem that is mistakenly attributed to the famous Chilean poet, Pablo Neruda. The poem clearly explains what dying slowly is. In fact, it serves as a marker to diagnose ‘dying slowly.’ It helps us to identify the symptoms, make a course correction and reclaim our lives.

The author of this poem, which has been circulating on the internet is unknown.
Dying Slowly

You start dying slowly
If you do not travel
If you do not read
If you do not listen to the sounds of life
If you do not appreciate yourself

You start dying slowly
When you kill your self-esteem;
When you do not let others help you

You start dying slowly
If you become a slave of your habits,
Walking everyday on the same paths…
If you do not change your routine,
If you do not wear different colours
or you do not speak to those you don’t know

You start dying slowly
If you avoid to feel passion
And their turbulent emotions;
Those which make your eyes glisten
And your heart beat fast

You start dying slowly
If you do not change your life when you are not satisfied with your job, or with your love,
If you do not risk what is safe for the uncertain,
If you do not go after a dream,
If you do not allow yourself
At least once in your lifetime
To run away from sensible advice
– Author Unknown

Who Is Your Constant Companion?

goggles _1

I am your constant companion.
I am your greatest helper or heaviest burden.
I will Push you onward or drag you down to failure.
I am completely at your command.
Half of the things you do you might as well turn over to me and I will do them – quickly and correctly.
I am easily managed – You must be firm with me.
Show me exactly how you want something done and after a few lessons, I will do it automatically.
I am the servant of great people, and alas of all failures as well.
Those who are failures, I have made failures.
I am not a machine though I work with the precision of a machine plus the intelligence of a person.
You may run me up for profit or run me for ruin – It makes no difference to me.
Take me, train me, be firm with me and I will place the world at your feet.
Be easy with me and I will destroy you.
Whom am I?

I am Habit.

 

 
Author Unknown
Image: M.S.V.K. Prasad

 

George Orwell’s Six Rules of Effective Writing

George-Orwell

 

Eric Arthur Blair (1903 – 1950) is better known by his pen name, George Orwell. He was born in India.

An author and journalist, Orwell was one of the most prominent and influential figures in the twentieth-century literature. Animal Farm, his unique political allegory was published in 1945. And it was this novel, together with the distopia of Nineteen-Eighty-Four (1949) which brought him world-wide fame and recognition.

Here are his Six Rules of Effective Writing:

1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon if you can think of an everyday English equivalent
6. Break any of these rules sooner than say anything outright barbarous.

One Year to Live…

Anthony Burgess (February 25 - November 22 1993)

Anthony Burgess (February 25 – November 22 1993)

Anthony Burgess was 40 when he learned that he had only one year to live. He had a brain tumour that would kill him within a year. He knew he had a battle on his hands. He was completely broke at the time, and he didn’t have anything to leave behind for his wife, Lynne, soon to be a widow.

Burgess had never been a professional novelist in the past, but he always knew the potential was inside him to be a writer. So, for the sole purpose of leaving royalties behind for his wife, he put a piece of paper into a typewriter and began writing. He had no certainty that he would even be published, but he couldn’t think of anything else to do.

“It was January of 1960,” he said, “ and according to the prognosis, I had a winter and spring and summer to live through, and would die with the fall of the leaf.”

In that time Burgess wrote energetically, finishing five and a half novels before the year wad through (very nearly the entire lifetime output of E.M. Foster, and almost twice that of J. D. Salinger.)

But Burgess did not die. His cancer had gone into remission and then disappeared altogether. In his long and full life as a novelist ( he is best known for A Clockwork Orange), he wrote more than 70 books, but without the death sentence from cancer, he may not have written at all.

Many of us are like Anthony Burgess, hiding greatness inside, waiting for some external emergency to bring it out. Ask yourself what you’d do if you had Anthony Burgess’s original predicament.

If I had just a year to live, how would I live differently? What exactly would I do?

 

 

– Author Unknown

The Value of Time

stopwatch

 

 

All of us know the importance of time, at least conceptually. We all know that time and tide wait for no man. But do we really realise the importance of time? Here are three interesting perspectives on the importance of time that have been in circulation on internet for quite sometime. It’s worth reminding ourselves and reiterating our pledge to utilise this most important resource to the fullest.

 
Imagine there is a bank which credits your account each morning with $86,400, carries over no balance from day to day, allows you to keep no cash balance, and every evening cancels whatever part of the amount you had failed to use during the day.

What would you do?
Draw out every cent of course!
Every morning, it credits you with 86,400 seconds.
Every night it writes off, as lost, whatever of this you have failed to invest to good purpose.
It carries over no balance. It allows you no overdraft.
Each day it opens a new account for you.
Each night it burns the records of the day.
If you fail to use the day’s deposits, the loss is yours.
There’s no going back. There is no drawing against tomorrow.
You must live in the present on today’s deposits.
Invest it so as to get from it the utmost in health, happiness and success!
The Clock is running. Make most of today.

To realise the value of one year: Ask a student who has failed a final exam.
To realise the value of one month: Ask a mother who has given birth to a premature baby.
To realise the value of one week: Ask an editor of a weekly newspaper
To realise the value of one hour: Ask the lovers who are waiting to meet.
To realise the value of one minute: Ask the person who has missed the train, bus or plane.
To realise the value of one second: Ask a person who has survived an accident.
To realise the value of one millisecond: Ask the person who has won a silver medal in Olympics.
Yesterday is history.
Tomorrow is a mystery.
Today is a gift. That’s why it’s called the present.

– Author Unknown

 

5 Copywriting Lessons From John Bevins

 

JohnBevins_AC401840-A66B-11E3-ACD4005056A302E6

 

John Bevins, who became one of Australia’s all-time great copywriters founded his eponymous advertising agency in 1982. He headed its creative department and won many awards.

In 1993, John Bevins was voted both Advertising Person of the Year and Creative Person of the Year by the Campaign Brief Readers’ Poll.

In 2002, he was awarded the inaugural Advertising Federation of Australia Medallion. He was subsequently honoured with the Denis Everingham Award for Copywriting.

In 2010, He was inducted into the Adnews Hall of Fame.

After 28 years in business, John Bevins, one of Australia’s great agencies closed their doors in December 2009.

He shared the lessons he learnt in The Copybook: How some of the best advertising writers write their advertising.

1. If you don’t enjoy writing it, no one will enjoy reading it.
2. You never know what you’re looking for until you find it, ad you’ll never find it if you know what you’re looking for (There is no Process).
3. Spell it out and it’s out with a spell (The reader’s imagination is as important as yours).
4. Product advertising explains the product to me. Brand advertising explains me to me (Empathy).
5. You have to be in the right mood to write. And that the way to get into the right mood is to write is to Write.

The Best Piece of Advice

Alex Brodovitch (1898 - 1971)

Alex Brodovitch (1898 – 1971)

 

What is the best piece of advice given to marketers and who gave it to whom?

Paul Arden, the former creative chief of the renowned ad agency, Saatchi & Saatchi shared the best piece of advice ever given in his book, Whatever You Think, Think the Opposite:

Alexy Brodovitch,the Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine, Harper’s Bazaar from 1938 to 1958 gave an advice to the young Richard Avedon, who later became one of the world’s great photographers.

The advice was simple:

Astonish Me!

Bear these words in mind, and what you do will be creative.

What are you doing today to Astonish your current customers to turn them into your advocates and to your prospective customers so that they become your customers and your advocates?